Advertising Regulations

1.) The Advertising Standards Authority Authority (or the ASA) regulate all advertising in the United Kingdom.

2.) Making a complaint:
- Firstly check if your complaint matches what the ASA covers.
- If it is you can submit you complaint by any means of contact.
- They will then give you the name of the person who will handle the case from then on.
-Your name is kept confidential from the advertiser.
- Most complaints are resolved quickly if they are about a minor mistake or a chase up. If its more complicated than that though a formal investigation is started.
- During a formal investigation the ASA contact all parties involved like the complainant, advertiser and sometimes even the broadcaster. They then ask the advertiser and broadcaster to to give evidence of any claims they made, and why they though that advert was appropriate.
- They then compile all the information received and place the facts before the ASA council, which decides whether the Advertising Codes have been breached.
- They publish the rulings everyWednesday and they are available to anyone looking.

3.) The advert is clearly designed to grab veiwers' attention with the montage making it look like celebrities like George Clooney saying the expletive "F"word by putting a bleep after the letter F. But when they play the clip again without a censor they are actually saying famine, they then start stating facts about the food problems in Africa.

The video was banned because it breached rule in the adverting code for the UK that is against political properganda. Even though ONE.org is not a political party the ASA deemed the advert to be putting pressure on the government and other political parties.

4.) I personally dont think that this advert should have been banned because as before mentioned it doesn't promote any political views. It just make the government look bad for doing nothing, or too little as they say 'famine is man made' implying that its lack of money and support thats the cause of hundreds of thousands of people. This in turn does put pressure on the government because if outside help is required from regular people and thus having them question why the government isnt keen on contributing and then making them unfavourable and less likely to get re-elected. This make matters worse because without the advert less people know about it and so the charity get less donations. I believe that advert was wrongly banned, just to save face because it doesn't even break any other regulations, the only other thing that could of done it was swearing but thats only ever implied and not said directly.