Tuesday, 4 February 2014

Lines of Appeal

Advert 1:
Product Name - Coco Pops Mega Munchers

Persuasive Technique - Fear - Croc wants the cereal, he steals it but he isn't allowed to have it so the monkey and his friends have to stop him.

Unique Selling Point - Super crunchy

Link - http://www.youtube.com/watch?v=N2ERxRC5sGs


Advert 2:
Product Name - Dove: Better Than Soap

Persuasive Technique - Facts - They persuade ou that their product is better by presenting statistics and comparing it to other soap.

Unique Selling Point - Doesn't dry out your skin like other soaps

Link - http://www.youtube.com/watch?v=3psVH8p9ia8

Advert 3:
Product Name - Adopt a tiger WWF

Persuasive technique - Guilt - They make you feel bad for the tiger by playing sad music and staying how theres barely any left and that they are being hunted.

Unique selling point - Adaption kit, saving the tiger

Link - http://www.youtube.com/watch?v=TcOHg_ScCj0

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