The advert we made was for new headphones
and we decided to focus on their quality and immersive experience. The idea for
the advertisement was that a person in a public place, originally a train would
put them on and instantly be transported on stage singing the song, only to
later realize they were in public singing out loud to many strange looks. So we were using comedy as a persuasive
technique.
When filming we kept the core concepts of
the idea the same like the stage and being in a public place, but we changed
places and had less people around mainly due to time and location constraints.
Those factors caused the most criticism as well, that there should have been
more people and that maybe we should have used a different location for the
stage with more props to make it look and feel more realistic.
The target audience for our ad was 16 – 30
year olds of both genders and music enthusiasts. We aimed for a slightly older
base age demographic because the headphones are more on the expensive side. One of the ways we did this was by
choosing the song Paradise City by Guns & Roses.
I believe the best thing about our advert
was that it was short and simple only using three shots. I think this works
because it grabs the viewers’ attention straight away and doesn’t last too long
as to get annoying. The duration did get mixed opinions however, with the
majority saying that it should be longer but I personally like the length it
is.
Other improvements we could have made were changing
the slogan text so that it isn’t black on a black background so it’s easier to
see. Also that we could have resolved the story some other way like having the
other people on screen try the product to see how good it is.
The positive feedback for our advert was
that it was well structured and simple, in that it told the story in two shots.
People also enjoyed our choice of music and the product shot at the end.
Our advert shares many similarities with a
professional advert for a similar product, like showing the headphones in use
and having a product shot and slogan at the end.
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