Tuesday, 8 October 2013

User Generated Video Analysis



This time for the project I had to watch and compare two videos on the Internet made by regular people who just make them for fun or as a hobby and aren’t really promoting anything.

The first video I watched was titled How Animals Eat Their Food. In this video two guys were pretending to eat a meal at a table, one of those guys then went on to pretend to be different animals and imitate how they eat and their behavior whilst the other sat there and tried to keep a straight face.

The target audience for this video is males and females aged 15 – 25 because they are they demographic to be looking for videos like this. Its also made for the attention span of the new generation because its relativity short with little setup and straight to punch line.

The second video I reviewed was called Your Grammar Sucks Number 43. This is part of a series this guy names Jack does where he reads out comments from various websites on the Internet. He makes it more interesting by sometimes reading in a funny voice or trying to reenact some.

The target audience for this video is about the same apart from maybe going a bit older of 16 – 25 because it has un-censored swearing. It still aimed at both at men and women because it can be enjoyed regardless of gender.

Both these videos are primarily made for YouTube because the creators of both videos have designated channels where they upload similar videos.

They also both a similar purpose and that’s to purely entertain their audience by making them laugh. Though they do achieve this in different ways, the first video is more of a scripted ‘short’ whereas the second one the guy read out comments made and sent in by other people and then maybe improvises a bit.

They are shot pretty much the with one stationary camera which never moves but it’s the editing that’s different, in the first video the guy acts like an animals for a bit and usually wrecks the table then it hard cuts and the ‘stage’ is reset for him to do it again. The second video however has a lot more quick edits but the guys pretty much stays in the middle of the frame and also sometime incorporates effects. 

No comments:

Post a Comment