Marketing Video Analysis

For this part of the project I had to watch two professionally made marketing viral videos and compare all the different aspects of them.

The first video I chose to review was the ultra-reality TV adverts from LG. In this video they installed the new LG TV into an office and made the view to look like window. They then staged a few job interviews and at some point throughout it they played a video where a comet collide with the city and of course filmed to reactions of the unknowing interviewees. This was all just to show off how sharp and crisp the new display looks, they did however add to experience by making the room shake and cutting the power, but this was more just the reactions.

I’d say the target audience is both men and women aged around 25 to 40 because they have to be able to afford and be in need of a TV. I also think it’s aimed more at the tech geek who has to have the latest TV with best resolution.

The second video I watched was Terry Crews old spice muscle music; now in this video a variety of instrument are hooked up to various muscles on Terry via the monitor pads and he plays them y tensing those muscles.

I think the target audience is aiming at younger age range of 18 to 30 and males only because older men tend to go for more pleasant perfumes like colognes and younger ones go things like lynx. This advert is aiming more sporty people because aside of obviously being a deodorant it also shows Terry Crews making use of his rather impressive muscles.

Even though both videos are viral adverts make by large corporate companies they have different goals in mind. The LG advert is promoting a new product whereas the old spice ad is only raising brand awareness to hopefully raise sales.

The differences don’t stop at the goal either; they are also fundamentally shot differently. The LG ‘prank’ films the set up and the reactions and then compresses the whole advert to around a minute long so as you can imagine it cuts from shot to shot quickly and it’s a multi-camera production so there’s lots of different viewpoint.  Whereas even though the old spice video is also about a minute long its shot only using one camera with no editing so the shot never moves for entirety of the video.

Both are primarily YouTube videos but the LG one is also in an animated GIF format, and this is where I encountered it first but it was edited and shortened so I just thought it was a cool prank and no an advert.

For this part of the project I had to watch two professionally made marketing viral videos and compare all the different aspects of them.

The first video I chose to review was the ultra-reality TV adverts from LG. In this video they installed the new LG TV into an office and made the view to look like window. They then staged a few job interviews and at some point throughout it they played a video where a comet collide with the city and of course filmed to reactions of the unknowing interviewees. This was all just to show off how sharp and crisp the new display looks, they did however add to experience by making the room shake and cutting the power, but this was more just the reactions.

I’d say the target audience is both men and women aged around 25 to 40 because they have to be able to afford and be in need of a TV. I also think it’s aimed more at the tech geek who has to have the latest TV with best resolution.

The second video I watched was Terry Crews old spice muscle music; now in this video a variety of instrument are hooked up to various muscles on Terry via the monitor pads and he plays them y tensing those muscles.

I think the target audience is aiming at younger age range of 18 to 30 and males only because older men tend to go for more pleasant perfumes like colognes and younger ones go things like lynx. This advert is aiming more sporty people because aside of obviously being a deodorant it also shows Terry Crews making use of his rather impressive muscles.

Even though both videos are viral adverts make by large corporate companies they have different goals in mind. The LG advert is promoting a new product whereas the old spice ad is only raising brand awareness to hopefully raise sales.

The differences don’t stop at the goal either; they are also fundamentally shot differently. The LG ‘prank’ films the set up and the reactions and then compresses the whole advert to around a minute long so as you can imagine it cuts from shot to shot quickly and it’s a multi-camera production so there’s lots of different viewpoint.  Whereas even though the old spice video is also about a minute long its shot only using one camera with no editing so the shot never moves for entirety of the video.

Both are primarily YouTube videos but the LG one is also in an animated GIF format, and this is where I encountered it first but it was edited and shortened so I just thought it was a cool prank and no an advert.