Unit 5 MATCH BRIEFS WITH DEFINITIONS

Competition - This is a brief that provides details of what you have to do and by

when. There will generally be a prize awarded for the best product.


Contractual - This is where a contract exists between the commissioner and the

producer.



Negotiated - These are briefs that are negotiated between the commissioner and

the producer. The negotiation might be on content or the cost of

production.



Formal - These are briefs that are carefully written using precise language.

They are often written to strict legal guidelines.



Informal - These are briefs that are written with the intention to provoke a

response from a client. They may be written in colloquial (informal,

day to day) language. In the folklore of films it is often said that the

best briefs are written ‘on the back of a cigarette packet’. This means

that they have been discussed and developed in a social setting with

little formality.



Co-operative - This is a brief that is shared with other producers. Each may be in

charge of one section of the project.



Tender - Here you are in direct competition and the company that offers the

best deal will be successful. The key issues here are efficiency and

effectiveness in turning the brief into a product.