mybloglv3: February 2014

Advertising Regulations

1.) The Advertising Standards Authority Authority (or the ASA) regulate all advertising in the United Kingdom.

2.) Making a complaint:
- Firstly check if your complaint matches what the ASA covers.
- If it is you can submit you complaint by any means of contact.
- They will then give you the name of the person who will handle the case from then on.
-Your name is kept confidential from the advertiser.
- Most complaints are resolved quickly if they are about a minor mistake or a chase up. If its more complicated than that though a formal investigation is started.
- During a formal investigation the ASA contact all parties involved like the complainant, advertiser and sometimes even the broadcaster. They then ask the advertiser and broadcaster to to give evidence of any claims they made, and why they though that advert was appropriate.
- They then compile all the information received and place the facts before the ASA council, which decides whether the Advertising Codes have been breached.
- They publish the rulings everyWednesday and they are available to anyone looking.

3.) The advert is clearly designed to grab veiwers' attention with the montage making it look like celebrities like George Clooney saying the expletive "F"word by putting a bleep after the letter F. But when they play the clip again without a censor they are actually saying famine, they then start stating facts about the food problems in Africa.

The video was banned because it breached rule in the adverting code for the UK that is against political properganda. Even though ONE.org is not a political party the ASA deemed the advert to be putting pressure on the government and other political parties.

4.) I personally dont think that this advert should have been banned because as before mentioned it doesn't promote any political views. It just make the government look bad for doing nothing, or too little as they say 'famine is man made' implying that its lack of money and support thats the cause of hundreds of thousands of people. This in turn does put pressure on the government because if outside help is required from regular people and thus having them question why the government isnt keen on contributing and then making them unfavourable and less likely to get re-elected. This make matters worse because without the advert less people know about it and so the charity get less donations. I believe that advert was wrongly banned, just to save face because it doesn't even break any other regulations, the only other thing that could of done it was swearing but thats only ever implied and not said directly.

Audience Demographics

Advert 1:

Name - Money Supermarket: Run With Cats

Target Audience - 20 to 60 year old males and females in sectors A to E. This advert is aimed at a wide audience because a lot of people no matter of their social and economical status between the ages of 20 to 60 own or drive a car, so they need to be insured. Even lawyers dot want to paying high amounts for insurance.

Link - http://www.youtube.com/watch?v=4fuUJOPqYG0

Advert 2:

Name - Old Spice: The Man Your Man Could Smell Like

Target Audience - 25 to 40 year old males in sectors B, C and C2. This advert promotes that the Old Spice body wash will instantly make you more appealing to the opposite gender and so its aimed at the demographic of people who go out on weekends and often look to pull.

Link - http://www.youtube.com/watch?v=owGykVbfgUE

Advert 3:

Name - Injury Lawyers 4 U feat. Billy Murray

Target Audience - 20 to 60 year old males and females in sectors C2 and D. This advert is aimed people who are more prone to accidents due to their work environment, and whoever may being need of extra money. This is illustrated by the fact that Billy Murray is sitting in a cafe rather than a posh restaurant.

Link -http://www.youtube.com/watch?v=j2jNLwg_C4Y

Lines of Appeal

Advert 1:
Product Name - Coco Pops Mega Munchers

Persuasive Technique - Fear - Croc wants the cereal, he steals it but he isn't allowed to have it so the monkey and his friends have to stop him.

Unique Selling Point - Super crunchy

Link - http://www.youtube.com/watch?v=N2ERxRC5sGs

Advert 2:
Product Name - Dove: Better Than Soap

Persuasive Technique - Facts - They persuade ou that their product is better by presenting statistics and comparing it to other soap.

Unique Selling Point - Doesn't dry out your skin like other soaps

Link - http://www.youtube.com/watch?v=3psVH8p9ia8

Advert 3:
Product Name - Adopt a tiger WWF

Persuasive technique - Guilt - They make you feel bad for the tiger by playing sad music and staying how theres barely any left and that they are being hunted.

Unique selling point - Adaption kit, saving the tiger

Link - http://www.youtube.com/watch?v=TcOHg_ScCj0